The Community Manager’s Role in Sales & Retention

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What if your community team could help boost your bottom line?

Join us for the next session in our popular Community Manager Series, where we’ll explore how these vital team members play a key role in the member sales journey—from first impressions to long-term retention.

Date & Time: Tuesday, 17 June | 10:30–11:30 AM (AEST) | Virtual

Speakers:

• Mellissa Yong, Cubes.co
• Niamh Mcmenamin, The Great Room
• Emma Larkin, Cirque Spaces
• Rebecca Freestone, Cubes.co (Moderator)

This virtual event will follow the full sales journey of a member, and show how community teams can play a powerful role in:

👉 Support lead generation and qualification

👉 Collaborate and assist leasing teams effectively with sales and tours

👉 Make onboarding a standout experience

👉 Help retain and renew members through community connection

This session is perfect for community managers, operations leads and anyone working in or alongside front-of-house teams in flex workspaces.

With support from our sponsor Essensys, the global leader in tech infrastructure for flexible workspaces, this session is designed to build skills, strengthen collaboration, and help you map your own career path in the flex workspace world.

Join us and make this part of your professional development journey.

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Niamh McMenamin, National Sales Manager at The Great Room by Industrious.

Established in 2016, The Great Room is a hospitality-led premium workspace redefining how people work, meet, and connect. With 13 stunning locations across Asia-Pacific, including Sydney, Bangkok, and Hong Kong,they’ve become a leader in elevating the workspace experience. Since joining the Industrious network in 2022 (now part of CBRE as of 2025), The Great Room gives members access to a global community of 200+ coworking spaces across 65 cities.

Having spent the last few years in London flex markets, launching and managing community led co-working spaces, I have returned to Sydney to take a lead in the sales process and member growth. My approach blends commercial performance with building community that people genuinely enjoy!

Emma Larkin, Workspace Manager, Cirque Spaces

Emma manages the cirque space in Chatswood and brings more than 11 years in customer service to the role. Having worked in the luxury brands and hotel space for 5 of those years, you know you will be receiving 5 star service and the highest attention to detail when you are dealing with Emma. You can expect to see Emma in the workspace at Chatswood, assisting with sales, marketing, events and curating positive experiences for all of our members.

Mellissa Yong, Head of Sales at Cubes.Co Group & Sales Director at Workspace365

My journey in the coworking industry began 15 years ago with IWG, where I started as a General Manager and progressed into a Coaching General Manager role, before growing into the role of Area Sales Manager – Team Lead over nearly a decade. I was proud to be part of the foundational team that expanded our footprint from just 6 locations to 30 across Victoria. That experience taught me the fundamentals of scaling operations, and laid a strong foundation in leading high-performing teams, operational scaling, and driving sustainable and member centric growth. Later, I joined JustCo, as Assistant Vice President, Sales Director (Australia) to launch their first Australian coworking operation in Victoria—a bold move that pushed me to adapt quickly in a highly competitive, established market. Being a Singaporean myself, it was particularly meaningful to help a Singapore-founded company enter a new region, and expand into a new, highly competitive market—an experience that tested and strengthened my ability to build and lead agile teams. It was both a challenging and deeply rewarding chapter.

Today, I serve as Sales Area Director at Workspace365 and Head of Sales at Cubes.Co, following the successful merger of both companies earlier this year. I was brought in by the founder to help scale the business, and lead the business through its next phase of growth. And since then, we have doubled our presence from 6 to 12 locations, with more in the pipeline and horizon. Throughout this journey, I’ve always believed that sales and retention go hand in hand with community (sales and retention are both deeply rooted in community). Whether it’s guiding a prospective member on their first tour, or ensuring long-term satisfaction through thoughtful engagement, it is the daily connections, consistent value delivery, and strong community culture that truly drive sustainable growth—and community managers play a pivotal role in making that happen. I see the community manager as central to the success of every location—bridging operations, relationships, and growth in one of the most human-driven industries there is.